Goran Babarogic Product UX Designer

👋 Hi I’m Jie (jee-AA)

I'm a San Diego-based product designer at Walmart, focused on membership growth. Previously, I worked at Amazon and startups, creating meaningful user connections and driving business success.

Goran Babarogic Product UX Designer
End-to-End Experience Design

Building Walmart's Online Pet Pharmacy Experience from 0 to 1

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End-to-End Experience Design

Building Walmart's Online Pet Pharmacy Experience from 0 to 1

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Growth design

Walmart+ acquisition experience at service tab

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Growth design

Redesign Walmart+ acquisition experience at service tab

Groth design

Break Walmart+ sign-up barrier for pickup customers

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Groth design

Break Walmart+ sign-up barrier for pickup customers

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How do I work 💡

Skills that I use to solve customer problem and grow business

Skills that I use to create world-class products

UX Research

I understand user needs through surveys, interviews, and usability testing, then summarize to share key insights with stakeholders.

UX Research

I understand user needs through surveys, interviews, and usability testing, then summarize to share key insights with stakeholders.

UX Design

I bring deep empathy for users and apply a wide range of UX design techniques, from wireframes to user journeys, to craft experience.

UI Design

I create pixel-perfect, scalable interfaces that deliver intuitive user experiences while ensuring accessibility for all users.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

I create pixel-perfect, scalable interfaces that deliver intuitive user experiences while ensuring accessibility for all users.

Prototyping

I build prototypes to quickly illustrate user stories, test them with users, gather feedback & iterate to improve the design.

Prototyping

I build prototypes to quickly illustrate user stories, test them with users, gather feedback & iterate to improve the design.

Workshops

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Workshops

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Hi, I'm Jie! 👋

I’m a Senior Product Designer with 5+ years of experience in eCommerce, passionate about creating delightful user experiences that help businesses grow. Currently, I’m on the Walmart+ acquisition team, where I focus on creating contextual engagement moments to drive new member sign-ups. I’m dedicated to turning data and user insights into digital solutions that solve complex problems. With experience in building 0-1 products across both large companies and startups, I bring a strategic mindset to my work.

Outside of design, I love traveling with my family to create lasting memories, practicing yoga to connect with my body, and experimenting with new flavors in the kitchen.

UX Designer
UX Designer
UX Designer

What is it like to work with me? 💡

Hear from my managers & partners

I’ve had the pleasure of managing Jie on multiple projects for Pet Care at Walmart and I can confidently say that she is an exceptional talent who’s always advocating for the customers. Jie’s ability to transform complex requirements into intuitive and user-friendly designs is truly impressive. Jie is very receptive to feedback and she excels at working with cross-functional teams to help grow the business. I highly recommend Jie for any organization looking for a senior-level designer.

I’ve had the pleasure of working alongside Jie as a Senior Product Designer on Walmart Plus’ Acquisition team, and I can’t recommend her highly enough. Jie's ability to blend user-centered thinking with strategic business goals is truly impressive. Jie brings a sharp design intuition and a deep understanding of the acquisition funnel, consistently delivering thoughtful, impactful solutions that enhance the user experience and drive measurable results.

I’ve had the pleasure of managing Jie on multiple projects for Pet Care at Walmart and I can confidently say that she is an exceptional talent who’s always advocating for the customers. Jie’s ability to transform complex requirements into intuitive and user-friendly designs is truly impressive. Jie is very receptive to feedback and she excels at working with cross-functional teams to help grow the business. I highly recommend Jie for any organization looking for a senior-level designer.